'Olivia' unmasked; netizens disappointed


By on 5:30 PM

MANILA – It seems that the much-talked about “Olivia, will you marry me?” billboards do not refer to a person.Several Filipino netizens shared their views on Twitter after finding out that “Olivia” is only part of a marketing campaign for the real estate company Empire East.

They posted photos of a new billboard along EDSA that read: “Olivia said yes! So we bought our first investment together at Pioneer Woodlands Mandaluyong City.”
The numbers 21414, it turns out, refer to the P2,141.4 weekly price of a unit in the condominium project -- and not February 14, 2014, Valentine's Day.


Some Twitter users expressed their disappointment after initially thinking that the billboards were part of a real marriage proposal.
 “Sus, akala ko kung ano na naman,” wrote user Jessa.

“So the Olivia billboards were an ad campaign for a condominium. Well that was disappointing,” wrote user Yani Mendoza.

“Condominium lang pala yung Olivia. Asar,” wrote user Joana Flores.

“Condominium ad lang pala yung Olivia, will you marry me? Kikiligin na sana ako kung talagang proposal eh,” wrote user Lance Montinegro.

Others, meanwhile, thought that the marketing strategy was “clever” as people will definitely remember the advertisement.
“Such a clever move,” wrote user Lord Anthony.

“Clever nonetheless. Now everyone remembers,” wrote user Allan Copuyoc.

“That’s nice! Great idea!” wrote user Kasey Simbillo.
Several people initially thought that the “Olivia” billboards were referring to model and actress Isabel Oli, whose real name is Olivia Daytia.
Her boyfriend, John Prats, has denied coming up with such a proposal.