Facts: Yahoo! and Tumblr


By on 12:16 AM

Pioneering Internet firm Yahoo! rose to stardom in the personal computer era while blogging platform Tumblr has won fans in a world of smartphones, tablets and social networking.

The following is a brief breakdown of the companies following Monday's news that Yahoo! will acquire Tumblr for $1.1 billion.

- Yahoo! was founded in 1994 by Stanford University graduate students David Filo and Jerry Yang and incorporated the following year.

- Yahoo! was originally a website referred to as "Jerry's guide to the worldwide web" and was designed as a searchable index of online offerings.

- Yahoo! reports that more than a half-billion people visit its websites, which include a free web-based email service, each month.

- Microsoft Corporation in early 2008 tried to buy California-based Yahoo! with an offer valued about $44.6 billion, but it was rejected.

- Yahoo! began using Microsoft search engine Bing to power queries at its websites in 2009 and focused on tailoring digital content, including original news and entertainment shows, to the tastes of visitors.

- Former Google executive Marissa Mayer became chief of Yahoo! in July of 2012.

- Tumblr.com is an online platform for posting short snippets or images to blogs referred to as "tumblelogs."

- David Karp and lead developer Marco Arment launched Tumblr in 2007 and the company is based in New York City.

- Karp is chief executive of Tumblr. Arment left Tumblr two years ago for another start-up.
- Tumblr reportedly hosts more that 100 million blogs.

- Tumblr has been criticized for the amount of adult content shared at the website.

- Tumblr has received about $125 million in backing from Union Square Ventures, Spark Capital, Sequoia Capital and other investors.

- Yahoo! announced on May 20, 2013 that it will buy Tumblr in a deal valued at $1.1 billion.